PRAKTIK JUAL BELI DI DESTINASI WISATA: SEBUAH TINJAUAN ETIKA BISNIS ISLAM

Abstract

Buying and selling is the most important aspect of muamalah in social life. The practice of buying and selling food and drinks at Pancer Door Beach, many vendors do not list prices on their food menus and there are several vendors who distinguish prices from local tourists and out-of-towners. Sellers give higher prices to out-of-town tourists. The purpose of this study is to determine the implementation of buying and selling without the inclusion of prices and pricing for local and out-of-town tourists in the tourist attractions of Pancer Door Pacitan Beach in terms of Islamic business ethics. This type of research is field research. The research approach used in this research is a case study approach. The results of this study were analyzed by inductive methods. From this research, it can be concluded that the practice of buying and selling without the inclusion of prices in the tourist attractions of Pancer Door Pacitan Beach is in accordance with the principles in Islamic business ethics. Some traders who provide different pricing for local tourists and out-of-town tourists at the tourist attractions of Pancer Door Pacitan Beach have violated the basic principles of Islamic business ethics, namely the principle of equilibrium and the principle of truth (benevolence and honesty). Furthermore, when viewed from Islamic business ethics in pricing, there are several principles that are not in compliance, namely the principle of justice and the prohibition of Tadlis.